Selected work
Two decades of work behind a new name.
TIMKA is new — the experience behind it is not. This is selected work led by our founder over a 20+ year career, for brands including Lenovo, Coca-Cola, Shell and Continental, delivered prior to founding TIMKA.
For Those Who Do
A manifesto film positioning Lenovo as the technology brand for people who act, create and turn ambition into action.
Brand Manifesto · Digital Film
Open Happiness — Ramadan Activation
A Ramadan activation on Coca-Cola's Open Happiness platform, bringing surprise moments of joy to people in the streets.
Brand Campaign · Activation Film
Dual-Screen Smartphone Manifesto
A product manifesto film launching the world's first dual-screen smartphone — connected, yet present with the world around you.
Brand Manifesto · Product Launch Film
Formula 1: Blow Away
A high-impact awareness campaign positioning Shell as a performance partner in Formula 1 through bold racing energy.
Print Campaign · Social
Pick Your Terrain
An awareness-and-sales campaign for a tire collection built for different terrains — from snow to desert.
Social Campaign · Automotive
Parcels Without Borders
A cross-border lead-gen campaign promoting international parcel routes across the UAE, UK and Kuwait via Meta, Search and GDN.
Cross-Border · Lead Generation
Come Curious
A destination campaign promoting Egypt to European and US markets through immersive storytelling across print, social and video.
Tourism · Destination Marketing
Weird Is Good
A manifesto celebrating unconventional thinkers and challengers under the idea that being different is a strength.
Brand Manifesto · Digital Film
Human Momentum
A brand film built around people in motion — creators, athletes and professionals turning focus into action.
Brand Manifesto · Digital Film
Source of Light
A concept turning Coca-Cola bottles into temporary light sources during Egypt's summer power cuts — endorsed by the brand to prototype.
Creative Strategy · Brand Activation
From the Emirates to the World
A corporate manifesto film positioning the food-and-beverage group's journey from the UAE to global markets.
Brand Manifesto · Corporate Film
Relax. Be Positive. Good Happens.
An integrated campaign for an adaptogen drink, driving awareness and sales with light, culturally-relevant messaging.
Advertising Campaign · Social
Premium Egyptian Tea Moments
A repositioning campaign connecting the brand to authentic Egyptian tea rituals and a more premium perception.
Brand Awareness · Premium Positioning
50 Glorious Years in Egypt
A heritage campaign celebrating a 50-year legacy by positioning the brand as a witness to Egypt's iconic cultural moments.
Heritage · Brand Awareness
Educational Support App for Mothers
An educational app supporting mothers with expert advice and how-to content for children's nighttime challenges.
Mobile App · CSR
Pre-Launch Teaser Campaign
A pre-launch teaser building buzz and recruiting early audiences ahead of an official launch.
Teaser · Communication
We're Liars
A provocative agency campaign turning advertising skepticism into a reason to believe — across print, social and email.
Agency Advertising · Self-Promotion
Good Night, Good Morning
A gentle campaign for older children, using reassuring bedtime messages that build confidence without embarrassment.
Awareness · Family Care
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